Straight to Feet

Inspiring women
providing access, exposure, and opportunity
through the lens of the sneaker industry

Annually since 2017

︎ Curriculum development
︎ Content development
︎ Event production
︎ Product storytelling

The problem

The pipeline into creative careers isn’t accessible to many members of underserved communities who are leading trends and inspiring innovation.


Our solution

To address this opportunity gap, we created Straight to Feet, a two-part program that provides creative exposure to high-school students and resources to young professionals.

Annually, we bring together a diverse group of high-school students from the Greater NYC area to create an original sneaker design and marketing strategy. They learn about the product creation process and are inspired to try something new.

To support young professionals, we host a summit that offers networking, skillsharing workshops, and conversations about allyship, career progression, and creativity at large. Our community grows and learns together. 


The impact

Introductions and connections that have led to career changing opportunities for over 150 students and professionals, and couting.  

Straight to Feet has grown into a model that has been outsourced to clients including USTA, Foot Locker, and Champs.