On Running Insights Panel
Developing insights for
products, activations, and campaigns
that truly hit the mark
Apr 2022
︎ Talent acqusition
︎ Event management
︎ Strategic coordination
The problem
In order to reach the NYC creative community, On Running needed cultural context to understand the needs and expectations of this audience.︎
Our solution
To support On Running in building a DEI strategy that resonates across their business functions, we hosted a company-wide digital and in-person panel for employees. The panel provided cultural context to the action core to On’s mission: movement.
For perspective into this physical and social force, we brought in cultural leaders: intersectional environmental activist and author Leah Thomas, and professional track and field athlete and creative producer, Rebecca Delaiah - moderated by Incorp[HER]ated co-founder, Khiana Lowe. Through their personal stories and experiences, they shared insights into what moves them as consumers.
For perspective into this physical and social force, we brought in cultural leaders: intersectional environmental activist and author Leah Thomas, and professional track and field athlete and creative producer, Rebecca Delaiah - moderated by Incorp[HER]ated co-founder, Khiana Lowe. Through their personal stories and experiences, they shared insights into what moves them as consumers.
︎
The impact
On Running employees left the conversation with insights on how to develop impactful, authentic strategies that speak directly to the NYC creative community, and how to incorporate considerations around supporting them through product development, communications, partnerships and activations.
